Over the last 10 years, the Goodyear Tire & Rubber Company rolled out miles of game-changing innovation and new products for both the consumer and commercial markets. The challenge: how to effectively excite, inform and motivate a network of more than 2,500 Dealers year after year. The solution: a creative partnership with ADM that grows stronger with time ... and leads to extraordinary experiences!


Product launches that engage and inform with spectacular theatrics.

Motion Ride

3D Motion Rides that immerse you in the action and make you part of the tire tread.

Human Logo

Combine 1 massive open space, 500 independent Dealers, 15 ADM crew members and 1 blimp ... and you've got an incredible symbol of commitment to Goodyear and the Goodyear brand.

Projection Surrounds

And to immerse the attendees in all the newest innovations, marketing materials and support, projection surfaces around the ballroom brought all the messaging to life around every attendee.